Hershey's is a leader in chocolate industry therefor naturally they would sell to other businesses. In order to facilitate this they have a variety of websites targeting different types of businesses. There are three different websites , ORDERS.MYHERSHEYS.COM which is to order online and is market as a 24/7 real time environment in which businesses can place and track orders. They are offered a catalog from where they can view all the products available and any additional information they may need. The second website is http://www.hersheys.com/cstore/?HG_ID=HCST001 this is for convince stores who wish to carry Hershey's candy products, which the majority of the do. It is a place where they are given helpful tips and tools in order to boost sales and how to market and display candy. The third is for something that is sometimes overlooked but a big part of Hershey's sales, vending machines. http://www.hersheys.com/vending// offers all the product line available for sale through this method. They even have advertisements for those in the vending machine business as seen below.
By selling to other businesses and taking part in business to business online exchange they are able to maximize their profits by including these potential customers.
