Chapter 15- Retaling

Hershey has three specialty stores not including the one at the theme park in Hershey, Pa. The stores are in Chicago, IL , Times Square in NYC and at Niagara Falls, Ontario. In all of these stores you will find a wide variety of chocolates and souvenirs including clothing and toys. Each store has something unique to offer. The one in Times Square has an outdoor scrolling marquee sign which you can display your own message. Also you create your own  mix of candy with The Original Automatic and Gravitational Chocolate Machine featured inside the store. At the one at Niagara Falls, life-size Hershey's brand characters that roam throughout the store creating a fun and welcoming atmosphere. You can also take a picture with a Hershey's Kiss character with there background of Niagara Falls inside. An assortment of baked goods such as their famous fudge is offered at the fresh food counter at which you can also get a milkshake if you prefer. There they also offer a number of unique memorabilia such as copy's of Hershey's 1934 cookbook. The first of these store was in Chicago. At this location you can be a factory worker as you create your own mix of Hershey's products. A Hershey's Bake Shoppe is also featured inside were the Hershey-izer the singing baker brings you an assortment of baked goods. The two things that are most unique about this location is that you can celebrate an occasion there or schools can take field trips to the location.

While all the stores create its own sweet atmosphere tailored to meet their customers needs they all offer some of the same products such as tin cans and jars filled with its chocolates. They all offer a chocolate bar with customized  wrapper with your photo on it and message on it. There stores motto is " one-of-a-kind, interactive experience in sweetness." They also have three international stores.