AIDS concept is a model that outline the process for achieving promotional goals in terms of stages of consumer involvement with the message: th acronym stands for attentions, interest, desire, and action. Hershey just like any other company puts the AIDS concept into action to promote its products such as Kisses. In their commercial for kisses they grab your attention while your waiting for your TV program to resume or a video on you tube to start.
In commercial just like the one above, are very animated in order to keep your attention since the Hershey as a brand is already established as well as the Kisses product. It creates interest by showing a check list that one of the kisses is holding while another Hershey kisses is being produced that says delicious and it is checked off. Then they produce desire by zooming in on the one of kind checked off. Then it is deposited with a happy mom and daughter sharing some Hershey's Kisses. This is the action part in that these people have bought it and so should you which is reinforced with their slogan at the end “ Delightfully Delicious One-of -Kind Kisses”
This commercial does a good job of getting the viewers attention and creating the desire for a chocolate.
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