Hershey’s target market is not easily identified since chocolate appeals to a wide variety of people of all ages and backgrounds since chocolate products can be used as gifts and be given away for special occasions such as birthdays. Valentines day and Christmas. Also chocolate can be used for people who need quick energy. With that being said there main targets are children and students. They purchase the Hershey’s chocolate bar as a snack. They choose the snack because it is quick easily accessible and relatively priced. Unless it is a special occasion or a part of their daily diet this is a purchase that is done impulsively. Therefore they appeal to their target market through brand recognition and quality which is reinforced in their commercials.
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